Spirit Airlines: “That’s The Spirit”
Co-writers: Nick Dipol, Colette Ussery; Art Director: Siglia Iovine
Spirit Airlines is not a luxury airline - and that’s okay! Instead of trying to highlight Spirit’s perks or benefits relative to other airlines (a losing battle, honestly), we created a campaign that celebrates their easygoing spirit.
Banners
We entice browsers to book a spontaneous trip while they’re perusing sites online.
The Spontaneous Spirit App
For Spirited travelers, we offer an app that allows them to book spontaneous flights and connect on the ground.
TikTok Stunt
A go-with-the-flow attitude and a backpack are all that you need for a trip of a lifetime.
To prove it, we hit up Venice Beach in search of a spontaneous spirit.
Guerilla Social
We create a silly “Spirit Affirmations” Instagram account… a reminder that travel is meant to be fun, not stressful!
#ThatsTheSpirit
We'll start a hashtag to allow Spirit travelers to share their take on #That’sTheSpirit.
