Woodbridge Wines: Your Way Cafe
Woodbridge’s brand platform, Wine Your Way, encourages folks to enjoy wine how they like it, when they like it, without feeling pressure to abide traditional “wine rules.” Aligned with this mission, our team set out to create a lighthearted comedy short for Woodbridge’s Q4 Holiday campaign. Your Way Cafe placed across YouTube and Meta outlets as well as in digital out-of-home advertising in key local markets.
Senior Copywriter: Lauren Ashley Bishop // GCD: Mark Krajan // Production: Eva Nosidam // Director: Daniel Powell
Press for Your Way Cafe:
The Drum: Woodbridge Corks Wine Etiquette in "Your Way Cafe"
AdWeek Marketing Morsels: Woodbridge Wants You to Break the Rules of Wine
Little Black Book: Disregard Traditional Wine Rules in Woodbridge's Playful Spots
VaynerMedia: Behind the Scenes of Woodbridge’s “Your Way Cafe”