Chef Boyardee Spec Campaign

Copywriters: Mackenzie Horras and Todd Konrad // Art Director: Matt Goldberg

Ah, Chef Boyardee, the pantry staple of parents everywhere. It fills up the belly and it tastes like Saturday morning cartoons. We believe the classic brand is actually quite cool, so we thought “what if we situated Boyardee in the zeitgeist?” A carry-along grub for the artists, the socialites, the Twitchers, the scenesters - with accompanying merchandise to boot!