Lunacy Audio is a music software startup whose signature product is a groundbreaking 3D virtual instument called CUBE. The hip, Gen-Z friendly company has found a niche among music producers, DJs and composers.
We've worked to increase Lunacy's reach across its social platforms (Facebook and Instagram), to garner fans and to generate conversions.
Lunacy's content is informative, irreverent and on-trend, appealing to an audience that is as invested in crypto and NFTs as they are in guitars and GarageBand.
Marketing CUBE
We write and design posts that creatively convey the features and benefits of CUBE and its add-on preset packs. Our posts describe the product in whimsical and evocative language, paired with compelling video clips and tutorials.
By leaning into CUBE's unique features, including its design-forward aesthetic and 3D interface, we generate a “must-have” buzz around the product.
Fun & Memes
Lunacy fans spend a lot of time on social media. They love following trends and finding entertainment in their feed, so it stands to reason they would appreciate a curated meme.
We comb the Internet for the funniest, weirdest and most clever memes that fit the Lunacy brand voice and aesthetic. We also jump on viral trends, like Spotify Wrapped, and give them the Lunacy Audio treatment.
Microcontent for Music Makers
We schedule a variety of informative content for producers, composers and other music creators. From "Lunacy's Tricks of the Trade" to carousel round-ups of our favorite production equipment, we're always looking for ways to provide value to our followers and keep them coming back to our page.