Spanx: “We Support You”
Art Director: Consiglia Iovine
Spanx supports the body by “holding things in place.” By making its wearers feel comfortable and confident, it supports their lifestyle and even (one might argue) their mental state. We wanted to envision Spanx as a brand that supports, not just bodies, but also lives - because looking good is great but how you feel is the most important thing.
Out of Home / Print
Spanx Support - Experiential OOH
Our customers are busy running their lives and sometimes they need a little help. Spanx is here to support them.
At our campaign launch, Spanx will place our signature red rotary phones and phone booths and across department stores, malls and shopping plazas. From there, we’ll run a call-in service with the best customer concierge imaginable.
Whether a customer needs help styling a Spanx product, obtaining financial advice or finding a caterer for their upcoming wedding, we’ll connect them to the experts who can assist.
WeSupport App
Spanx believes that the best kind of support comes from within our community. That’s why we’ve created a free app that matches our customers with an accountability buddy to help them achieve their health and lifestyle goals.
Taking into account each user’s location, preferences and area of interest, the app matches individuals with a buddy, then provides them with icebreaker questions, resources and suggested activities to begin their wellness journey together.
Self-Love Week - In Store & Social
Spanx celebrates Self-Love Week - an annual reminder that we all deserve to treat ourselves (and our bodies!) with love and respect.
Beginning on Self-Love Day (February 13), the Spanx Support app and our social media accounts will promote self-love through customer-submitted selfies and “self-love letters.” Each day, we’ll allow a different wellness influencer take over The Spanx Instagram account, treating our online community to special events like affirming meditation and relaxation classes, wellness giveaways and live Q&As.
A portion of all Spanx sales for the week will be donated to More Than a Body, a nonprofit “whose work centers on the truth that positive body image isn’t believing your body looks good, it’s knowing your body is good, regardless of how it looks.”
