Zevia Peaches & Cream
A scroll through social media will show you that treats get a bit of an unserious reputation. Often diminished by the word "little," they're made to seem frivolous or even shameful. Zevia believes that narrative gets treats all wrong.
Treats are powerful and critical to our survival. They are a sanity break amid chronic chaos.
Treats aren't just nice to have. Treats assuage agony. Treats divert disaster.
Treats Save Lives.
No treat does it better than Peaches & Cream, a sweet soda that soothes any malady from childcare crises to workday woes.
To prove that Peaches & Cream saves lives, we made a very serious pharmaceutical commercial that show how it works.
Peaches & Cream hero commercial + social
Hero video co-directed by me & Brandon Day and shot with the amazing Zevia in-house creative team.
DP & Editor: Timmy Ngo / Producers: Me, Brandon Day & Kyle Vertin / Design Director: Annie Dodge / Art Director: Ryan Doro / Graphic Designer: Dijon Durham / Content Creators: Joe Barlow, Huy Do / SVP Marketing: Katie Wollrich
Our bespoke “Third Aid Kit” mailer brought the message home with on-theme merch and an instruction manual insert.
Writer: Me / Design Director: Annie Dodge / Art Director: Ryan Doro / Graphic Designer: Dijon Durham / Senior Manager, Brand & Influencer Partnerships: Molly Kilpatrick
We sampled our “treat-like” flavors, including Salted Caramel and Strawberries & Cream, at our Treats Save Lives NYC popup.
The cost of entry? Just completing a short survey about treats.
Together with our partner Small Girls PR, we used the survey data to create a 5-page State of the Little Treat report. This report was shared with the media and used internally for flavor development and campaign planning.
Concept: Me & team / Design Director: Annie Dodge / Art Director: Ryan Doro / Graphic Designer: Dijon Durham / Senior Manager, Brand & Influencer Partnerships: Molly Kilpatrick
Treat Report: Graphic Designer: Dijon Durham / Author: Small Girls PR / Edited by me
