Tubi asked us to help launch one of their very first original series- the iconoclastic British comedy Big Mood.

What we loved about Big Mood is that its two lead characters, like most of us, equal parts protagonist and antagonist. They aren’t plot devices to teach a lesson or impart a metaphor. They’re humans. And like real humans, their lives encompass many moods that can’t be summed up with one single word. 

We wanted to celebrate the realness of the characters in a way that our 18-34 year-old audience would relate to.

So we created a campaign that highlights all the moods captured in the series - from the adorable to the unhinged- and encourages fans to embrace their own Big Moods. 

Senior Copywriter: Mackenzie Horras // Senior Art Director: Samantha Spellman // Copywriter: Marcos Gonzalez

Creative Director: William Maitland // Group Creative Director: Mark Krajan // Production: Eva Nosidam // Director: Wheaton Simis

Maggie Mob Social Stunt

Launching Big Mood with a big splash was a necessity. So we we did what all good marketers do and surprised lead actress Nicola with a mob of actors dressed just like her character on the front steps of the New York premiere.

Our stunt drew the attention of passersby as well as the iconic NYC Instagram account @whatisnewyork.

Out of Home

that makes our audience feel seen… and just a little bit attacked (but like, in a fun way) 😝

a Snapchat Lens

for projecting your Big Mood out into the world 🤳✨🌎