Zevia Salted Caramel
.A weird phenomena occurs every year around Labor Day: everyone conveniently forgets that it’s still 95 degrees and loses their minds over a scalding, sweet Pumpkin Spice Latte.
At Zevia we said, “Why does this one fruity* beverage get all the glory?” People need options!
Also, cutesy, sweet drinks don’t really match the vibe of the moment because gestures to everything.
Enter: Zevia Salted Caramel, a satisfying seasonal Soda for Salty People.
When it comes to feeling salty, no one gets it more than the baristas have to prepare everyone else’s PSLs. Our Salty Support Group commercials put a humorous spin on a support group for burned-out baristas who discover the one beverage that can assuage their anxieties (hint: it’s not coffee).
*Yes, pumpkins are a fruit. I couldn’t believe it either.
Save a Barista, Drink a Salted Caramel Zevia
Salty Support Group
I concepted, wrote, produced & directed the hero spot, as well as a 0:30 cutdown.
To create the spots on an ultra-low budget, I also handled many aspects of production including casting, locations, production design, insurance/permitting, and sourcing a life-size coffee cup :)
DP & Editor: Timmy Ngo / Producer: Jerry Gosin / Design Director: Annie Dodge / Art Director: Ryan Doro / Graphic Designer: Dijon Durham / Senior Social Media Manager: Brandon Day / Content Creators: Joe Barlow, Huy Do / SVP Marketing: Katie Wollrich
We created Zevia’s most premium PR mailer to-date, including our most viral wearable merch, the “Stay Salty” hat.
Writer: Me / Design Director: Annie Dodge / Art Director: Ryan Doro / Graphic Designer: Dijon Durham / Senior Manager - Brand & Influencer Partnerships: Molly Kilpatrick.Molly Kilpatrick.
